SME CONVENTION

Please present your registration letter at the Convention Registration Desk and receive your delegate kit and pass.

The major channels of today’s organisations are brick-and-mortar setup and eCommerce portals. Ignoring the eCommerce side is like foregoing a huge market opportunity. This topic will review an easy to implement approach for enabling your organisation in eCommerce.

The life-cycle of your buyer moves five stages, that is from stranger, visitor,
prospect, customer and account. As they progress through these stages, an organisation has to invest more resources to satisfy them. During this session, how implementing a CRM will help you accomplish this.

Organisations constantly face internal and external challenges. Business analysis is all about arriving at appropriate solutions to solve these challenges. Business Analysis Schema 1.0 will be explained during this session.

The concept of customer persona helps an organisation to thoroughly understand the demographic and psychographic attributes of their customer. Better customer understanding will help in better targeting the customer.

SEO used to increase a website's position on search engine results page. Developing an SEO strategy for your business can help draw customer traffic to your website as well as grow your sales and revenue.

SEM used to increases website traffic and convert relevant leads, paid ads and site come up on top position search engine results. SEO takes time to grow, SEM can be done quickly enough and offers many benefits for your business. SEM result better than traditional marketing avenues.

People have become averse to the word ‘sales’ and company don’t want to meet someone who want to have a meeting to promote products or services as everyone is overwhelmed with more and more sales proposals. Here comes the content marketing, which subtly introduces about your product or service. When your prospects really want, they will approach you.

Many of try to sell a product or services which is already flooded in the market. Blue ocean strategy suggest that do not fight in a red ocean where everyone is trying to outsmart others in terms of pricing, which will not fetch you a good margin. Rather create a unique product or service and establish a market where no one is your competitor. We will discuss a case study where Fhyzics created a blue ocean strategy service called ‘Movie Analysis’ and behind the success of blockbuster movies like ThaniOruvan (2015), Mirasal (2017) and Velaikkaran (2017).

Whether it is a large corporation or SME, both are equally subjected to the disruptive forces that plays havoc in the industry. This session aims at developing a futuristic direction for the SMEs and the trends in the coming years.

This session derives its inspiration from Oliver Gassman’s book that talks about the 55 building blocks of businesses. We will do a quick review to understand the concepts and how to assemble these models to create new business models.

Proposed by Alexander Osterwalder, business model canvas is a wonderful tool both for new and existing businesses to evaluate any business on the 9 elements. This session will introduce you to business model canvas and the 9 elements.

Union, state and financial institutions are constantly promoting the growth of SMEs across India. Though there are numerous schemes many entrepreneurs are not aware of it. The purpose of this session will be to introduce all those schemes to the participants in nutshell.

All businesses are subjected to internal and external risks. Knowing them will help us to react better rather than being a spectator stunned by surprise. We will review ISO:31000 and it will help you to create a framework for Enterprise Risk Management.

Lapses in meeting the compliance requirements of government and regulatory bodies will create disruption in business, damage to reputation and potential loss of business. During this session we will discuss a framework to identify, analyse and comply the requirements.